Not your mother’s on-brand campaign

Brief: Create a new ad that makes sense for an existing brand. Use its brand standard guidelines to expand its system.

This campaign uses the Bethany font and branded colors in the brand guide. The images align with Not Your Mother's ads' playful, bold, and relevant style. The taglines are a play on words based on the product names. These vertical ads can be displayed outside bus stops or in subway stations.

Media: Adobe Illustrator and Photoshop